Introducing both the new Spring / Summer 2014 collection from Bench. Driven by a demand for clothing suited to the fast pace of everyday life, the Bench 24-hour Life campaign celebrates the notion of living over merely existing. Long days through to even longer nights, witnessing the sun set and then rise again, never stopping, always advancing. Capturing the spirited dynamism of both ranges on location in Palma, Spain, each look book and campaign film follows busy active people on a journey through every day life. The light on Mallorca is renowned and at the height of summer there are around 16 hours between sunrise and sunset, making it the perfect place to live a 24 hour lifestyle. From journeying through the city to days at the beach, both ranges encapsulate the need for functional, multipurpose clothing. The men’s and women’s Mainline campaign film presents a technically inspired range of apparel and accessories, perfect for city living. The film demonstrates a day in the life of a group of friends, following them from morning yoga through to the more sociable hours of the evening, and reveals a collection that meets the demands of an active life. DWR (Durable Water Repellent) finishes on outerwear, softshells and windbreakers provide a technical component along with a colour palette that boasts eye catching summery hues. Taking you from am to pm, the 24 Hour Life concept is all about living; about being active and social, and about enjoying and celebrating all that life has to offer.
